While news and reviews about the e-Vitara, Maruti’s first electric car, have been circulating for a long time, the company had been hesitant to announce the price or officially launch it in the market. Although bookings had commenced, they were doing so without disclosing the price. A price announcement was finally made yesterday, but it was done in a way that offered little clarity to the public.

The company had previously announced one variant with a 49kWh battery pack and two variants with a 61kWh battery pack. However, the price they revealed was only for the base variant with the smaller battery—and even then, it wasn't the "real" total price.

Maruti announced a scheme where the car itself (excluding the battery) costs ₹10.99 Lakh, while the battery is provided via a monthly rental agreement. Under this financing scheme, owners would pay a battery rental of ₹3.99 per kilometer, based on a minimum calculation of 60 km of driving per day.

This "Battery as a Service" (BaaS) model was previously introduced in India by MG Motor. However, MG also clearly stated the standard purchase price (including the battery). By failing to provide a comprehensive price that includes the battery, Maruti has left potential buyers confused.

The Full Price List Revealed

GoatIt.co continues: After 24 hours, the company quietly published the full Ex-Showroom price list on its website without any special announcement:

| Variant | Battery Capacity | Ex-Showroom Price |

| Delta | 49kWh | ₹15.99 Lakh |

| Zeta | 61kWh | ₹17.49 Lakh |

| Alpha | 61kWh | ₹19.79 Lakh |

The e-Vitara’s pricing sits close to that of the Tata Nexon EV and the MG Windsor EV.

Why the "BaaS" Approach?

It remains unclear why Maruti is adopting the BaaS model when it hasn't been a proven success for MG Motor. The base variant price for most mid-size petrol SUVs averages around ₹11 Lakh; this appears to be an attempt to convince the public that the electric version stays within that range. While it makes for good advertising, it may not be as beneficial for the customer.

The e-Vitara will also be arriving the market as the e-Bella via Toyota. It is likely they will follow the same pricing strategy.

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