American Actress and Model Dakota Johnson debuts in Calvin Klein in their Spring 2026 campaign.

Calvin Klein officially launched its Spring 2026 campaign, with Dakota Johnson as the new face and body of the iconic American brand.

This partnership signals a significant shift in Johnson’s fashion trajectory. While she has long been associated with the maximalist, ethereal romance of Valentino (where she was named a global ambassador in late 2025) and her legendary tenure as a Gucci muse, her new work with Calvin Klein embraces a raw, "less is more" philosophy.

The "Spring Essentials" Campaign

Directed and shot by Gordon von Steiner in Topanga, California, the campaign features Johnson in a series of intimate, "lived-in" moments away from the Hollywood spotlight.

* The Vibe: The creative follows Johnson through a quiet day at home—reading, lounging, and simply "being." In interviews accompanying the launch, Johnson noted that she is "in her underwear in her house all the time," making the partnership feel like a natural extension of her personal life.

* The Collection: The focus is on Ultralight and Icon Cotton Modal underwear and archival 90s-inspired denim, specifically the Archive High Rise Slim Jean.

* A "Fifty Shades" Connection: Fans and fashion critics have already noted the aesthetic parallels between this campaign’s "subtle sensuality" and the franchise that originally made Johnson a global star.

Joining the "It-Girl" Legacy

By fronting this campaign, Johnson joins an elite roster of Calvin Klein icons including Brooke Shields, Kate Moss, and Kendall Jenner. The brand described her as a "third-generation Hollywood force" who brings a unique blend of "singular and classic" energy to their iconography.

@dakotajohnson in the new Icon Cotton Modal Ultralight Balconette Bra. Designed for weightless support. Find lightweight lift at CalvinKlein.com

@dakotajohnson in the Archive High Rise Slim Jean. Designed with a hint of stretch to hug every curve. Find your perfect fit at CalvinKlein.com