During the last U.S. presidential election, a video circulated showing famous pop singer Taylor Swift urging people to vote for Trump. It was later revealed to be a fake—an artificial video created via AI. Similarly, deepfake explicit videos of her were also circulated, linked to Elon Musk's 'Grok Image' tool, sparking massive criticism.

Regardless, AI fraudsters won't find it easy anymore. Pop superstar Taylor Swift has filed an application in the U.S. to register her voice and appearance as commercially valuable trademarks. This move is part of her effort to protect herself from AI-driven impersonations by obtaining trademarks for her voice and likeness, similar to how commercial brands operate.

Taylor has submitted three trademark applications in the U.S. One is a photo of her on stage during her "Eras Tour", and the other two are audio clips recorded for the promotion of her latest album.

In recent years, various AI-generated fake images and videos of Swift have surfaced, ranging from explicit content to fraudulent election advertisements. These trademark applications represent a relatively new method celebrities are adopting to combat AI scams.

The application describes the chosen photo representing Swift’s likeness as her:

"standing on stage holding a pink guitar with a black strap, wearing silver boots and a multicolored shimmering bodysuit."

This image was previously used as an official promotional photo for the 'Eras Tour' on Disney+.

Additionally, she has applied for trademarks on audio recordings of her saying "Hey, it's Taylor' and "Hey, it's Taylor Swift," which were recorded for Spotify and Amazon Music to promote her album "The Tortured Poets Department" (referred to in the text as related to her "showgirl" era/aesthetic).

By registering these as trademarks, Swift can block the unauthorized AI use of her likeness and voice. Registering specific phrases allows her to prevent not only the exact use of her voice but also anything "confusingly similar"—a key standard in trademark law. The same applies to her image; if someone creates an AI version of Taylor Swift in a jumpsuit with a guitar, or anything substantially similar, she will have the legal grounds to take action.